作家品牌与作家形象:概念的关联

Lidiia Korol
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引用次数: 0

摘要

本文考察了“作者形象”和“作家个人品牌”这两个概念在文学过程模式中的地位。它们之间的相关性也得到了证实。科学研究的相关性是由于学者对跨学科研究的兴趣日益浓厚。它们通过建立与相关概念和现象的相关性,提供了一个重新考虑各种学科(包括文学)现有知识的机会。它有助于科学家从不同的角度看待问题,并扩大他们在新领域的探索视野。采用综合和文学建模的方法来实现这一目标。在研究过程中,提出了一个文学过程模型;概述了作者/作者的形象与其他参与者之间明显的联系;提出了“作家个人品牌”的定义;强调了“作者形象”与“作家品牌”的意义差异,并建立了两者的相关性。在对这一领域的出版与广告科技论文的研究中,可以明显地看出,研究者把书作为推广的对象,而忽略了培养作者的机会。作者形象与作家品牌之间的共同点是在科研过程中建立起来的。其中有作家,他在作品中塑造了作者的形象。在他们的帮助下,他在一定程度上创建了个人品牌。形象和品牌的发展主要是针对读者的。然而,它们的解码不仅取决于作者的意图,还取决于接受者的经验。从研究结果来看,作者形象和个人品牌在具体人物材料上的进一步研究具有广阔的前景。这将有助于理解如何将这两个概念的相互作用付诸实践,以及如何影响读者以增加作者的受欢迎程度,并成为特定领域的专家。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
WRITER'S BRAND AND AUTHOR'S IMAGE: CORRELATION OF CONCEPTS
The place of the concepts of "author's image" and "writer’s personal brand" in the model of the literary process was investigated in the article. Their correlation was also established. The relevance of scientific research is due to the growing interest of scholars in interdisciplinary studies. They provide an opportunity to reconsider existing knowledge in various disciplines, including literary, by establishing correlations with related concepts and phenomena. It helps scientists to look at the problems from a different perspective and expand the horizons of their exploration in new areas. The method of synthesis and literary modeling was used to achieve the aim. In the course of the research a model of the literary process was presented; the links between the author / author’s image and other participants, where they were evident, were outlined; a definition of "writer's personal brand" was proposed; the difference between the meanings of "author's image" and "writer's brand" was highlighted and their correlation was established. During the research of scientific papers on publishing and advertising in this field, it became clear that researchers took the book as the object of promotion, avoiding the opportunity to foster the author. The common ground between the author's image and the writer's brand was established in the course of scientific research. Among them, there is the writer, as one who produces the author’s image in the works. With their help, he partially creates a personal brand. The development of the image and the brand is aimed primarily at the reader. However, their decoding depends not only on the intention of the writer but also on the experience of the recipient. Considering the results, we see prospects in further study of the author’s image and the writer’s personal brand on the material of specific figures. This will help to understand how the interaction of both concepts is put into practice and how the reader can be influenced to increase the author's popularity and become an expert in a particular field.
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