Typology of Cultural Tourists: An Island Study

Who are the tourists that visit cultural attractions or engage in cultural activities, and why? What specific travel behaviours make them distinct from other travelers? How large is the demand for cultural tourism and what elements of culture attract tourists? How can cultural tourism be successfully developed and promoted? The answers to these types of questions may be quite different among destinations due to the different elements that create the culture of each destination. This paper‟s objective is to examine the meaning and significance of cultural tourism on Prince Edward Island. In doing so, the paper attempts to identify cultural tourists and profile trip characteristics of cultural tourists in an island setting.