{"title":"冲动购买行为和意见领导对智能手机购买者情绪智力与消费者满意度关系的影响","authors":"N. Rajput, A. Talan","doi":"10.18311/GJEIS/2017/15731","DOIUrl":null,"url":null,"abstract":"This research studies the Impact of Impulsive Buying Behavior and Opinion Leadership on the relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers. Due to an increased usage of smartphones among the youth of India, it has become a challenge for today’s marketers to find out the factors which affect, directly or indirectly, the sale of smartphones. Partial Least Square technique of Structural Equation Modeling was applied using SmartPLS 2.0.M3 to understand the proposed relationships. Both Impulsive Buying Behavior and Opinion Leadership were found to be significant mediators of the relationship between Emotional Intelligence and Consumer Satisfaction. Managerial implications have been discussed.","PeriodicalId":318809,"journal":{"name":"Global Journal of Enterprise Information System","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Impact of Impulsive Buying Behavior and Opinion Leadership on the Relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers\",\"authors\":\"N. Rajput, A. Talan\",\"doi\":\"10.18311/GJEIS/2017/15731\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research studies the Impact of Impulsive Buying Behavior and Opinion Leadership on the relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers. Due to an increased usage of smartphones among the youth of India, it has become a challenge for today’s marketers to find out the factors which affect, directly or indirectly, the sale of smartphones. Partial Least Square technique of Structural Equation Modeling was applied using SmartPLS 2.0.M3 to understand the proposed relationships. Both Impulsive Buying Behavior and Opinion Leadership were found to be significant mediators of the relationship between Emotional Intelligence and Consumer Satisfaction. Managerial implications have been discussed.\",\"PeriodicalId\":318809,\"journal\":{\"name\":\"Global Journal of Enterprise Information System\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-09-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Journal of Enterprise Information System\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18311/GJEIS/2017/15731\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Journal of Enterprise Information System","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18311/GJEIS/2017/15731","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Impact of Impulsive Buying Behavior and Opinion Leadership on the Relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers
This research studies the Impact of Impulsive Buying Behavior and Opinion Leadership on the relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers. Due to an increased usage of smartphones among the youth of India, it has become a challenge for today’s marketers to find out the factors which affect, directly or indirectly, the sale of smartphones. Partial Least Square technique of Structural Equation Modeling was applied using SmartPLS 2.0.M3 to understand the proposed relationships. Both Impulsive Buying Behavior and Opinion Leadership were found to be significant mediators of the relationship between Emotional Intelligence and Consumer Satisfaction. Managerial implications have been discussed.
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