Research on the Construction of O2O E-commerce and Express Industry Collaborative Development Model in Big Data Environment

Based on the current situation of O2O development, this paper makes a brief discussion on the research of collaborative development both at home and abroad. This paper discusses the coordinated development mode of O2O e-commerce and express delivery industry under the era of big data from the strategic coordination, operation coordination, knowledge collaboration, technology cooperation four aspects. It also discusses the application of the model to O2O merchants and express delivery industries.