音乐诱导旅游:本土音乐作为旅游标志的策略性运用

Journal of Hospitality & Leisure Marketing Pub Date : 2005-10-25 DOI:10.1300/J150v13n02_02

L. Henke

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引用次数: 16

摘要

摘要本文运用场地神圣化模型来考察音乐作为旅游推广工具的战略运用。对卡津音乐的感知被用于多元回归分析，以确定非本地的主要前景，以促进到路易斯安那州西南部旅游的促销活动。在战略目标的背景下讨论了研究结果，并提出了未来的研究思路。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Music Induced Tourism: Strategic Use of Indigenous Music as a Tourist Icon

ABSTRACT This paper utilizes a site sacralization model to examine the strategic use of music as a tourism promotional tool. Perceptions of Cajun music are used in multiple regression analysis to identify non-native prime prospects for a promotional campaign to induce travel to Southwest Louisiana. Findings are discussed in the context of strategic objectives, and future research ideas are proposed.

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Journal of Hospitality & Leisure Marketing

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