{"title":"获得替代方案:通过在线平台增加屋顶太阳能的采用","authors":"J. Dorsey","doi":"10.2139/ssrn.3330766","DOIUrl":null,"url":null,"abstract":"As of 2016, only 1.1% of U.S. rooftops had solar panels despite government subsidy support and falling hardware costs. In this paper, I estimate a structural model of the residential solar PV market using new detailed data on seller bids and consumer choices. The results illustrate that search/informational frictions are an important barrier to solar PV adoption for two reasons: (1) installers can charge higher markups and (2) consumers fail to connect with high-quality sellers in the market. Counterfactuals simulations show that solar PV adoption increases by 84% when buyers can solicit additional price quotes through an online platform.","PeriodicalId":320822,"journal":{"name":"Development Economics: Agriculture","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Access to Alternatives: Increasing Rooftop Solar Adoption With Online Platforms\",\"authors\":\"J. Dorsey\",\"doi\":\"10.2139/ssrn.3330766\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As of 2016, only 1.1% of U.S. rooftops had solar panels despite government subsidy support and falling hardware costs. In this paper, I estimate a structural model of the residential solar PV market using new detailed data on seller bids and consumer choices. The results illustrate that search/informational frictions are an important barrier to solar PV adoption for two reasons: (1) installers can charge higher markups and (2) consumers fail to connect with high-quality sellers in the market. Counterfactuals simulations show that solar PV adoption increases by 84% when buyers can solicit additional price quotes through an online platform.\",\"PeriodicalId\":320822,\"journal\":{\"name\":\"Development Economics: Agriculture\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-02-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Development Economics: Agriculture\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3330766\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Development Economics: Agriculture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3330766","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Access to Alternatives: Increasing Rooftop Solar Adoption With Online Platforms
As of 2016, only 1.1% of U.S. rooftops had solar panels despite government subsidy support and falling hardware costs. In this paper, I estimate a structural model of the residential solar PV market using new detailed data on seller bids and consumer choices. The results illustrate that search/informational frictions are an important barrier to solar PV adoption for two reasons: (1) installers can charge higher markups and (2) consumers fail to connect with high-quality sellers in the market. Counterfactuals simulations show that solar PV adoption increases by 84% when buyers can solicit additional price quotes through an online platform.
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