月度促销、游戏化、用户界面可用性和吸引力对市场再购买意愿的影响

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS Pub Date : 2021-10-28 DOI:10.1109/ICIMCIS53775.2021.9699114

Darrel Matthew, Garry R. Hellianto, Niko S. Putra, A. M. Sundjaja

{"title":"月度促销、游戏化、用户界面可用性和吸引力对市场再购买意愿的影响","authors":"Darrel Matthew, Garry R. Hellianto, Niko S. Putra, A. M. Sundjaja","doi":"10.1109/ICIMCIS53775.2021.9699114","DOIUrl":null,"url":null,"abstract":"This study aims to examine the determinant factors of e-commerce repurchase intention. The research design is a quantitative model. The sample size is 206 respondents, using purposive sampling. The respondents are Shopee e-commerce users in Indonesia. The data processing technique used is a linear regression model and processed using Statistical Package for the Social Sciences (SPSS) software for Windows version 25. The results of this study indicate that sales promotion and user interface influence consumer repurchase intention. The user interface is the variable with the most significant influence. Thus, to increase buyer visits and transactions on e-commerce, the user interface can be an essential input for developing e-commerce.","PeriodicalId":250460,"journal":{"name":"2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS","volume":"33 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Effect of Monthly Promotion, Gamification, User Interface Usability & Attractiveness on the Marketplace Repurchase Intention\",\"authors\":\"Darrel Matthew, Garry R. Hellianto, Niko S. Putra, A. M. Sundjaja\",\"doi\":\"10.1109/ICIMCIS53775.2021.9699114\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to examine the determinant factors of e-commerce repurchase intention. The research design is a quantitative model. The sample size is 206 respondents, using purposive sampling. The respondents are Shopee e-commerce users in Indonesia. The data processing technique used is a linear regression model and processed using Statistical Package for the Social Sciences (SPSS) software for Windows version 25. The results of this study indicate that sales promotion and user interface influence consumer repurchase intention. The user interface is the variable with the most significant influence. Thus, to increase buyer visits and transactions on e-commerce, the user interface can be an essential input for developing e-commerce.\",\"PeriodicalId\":250460,\"journal\":{\"name\":\"2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS\",\"volume\":\"33 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-10-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICIMCIS53775.2021.9699114\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICIMCIS53775.2021.9699114","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

摘要

本研究旨在探讨电子商务再购买意愿的决定因素。研究设计是一个定量模型。样本量为206人，采用目的性抽样。受访者为Shopee在印尼的电商用户。使用的数据处理技术是线性回归模型，并使用Windows版本25的社会科学统计软件包(SPSS)软件进行处理。本研究结果显示，促销与使用者介面对消费者再购买意愿有影响。用户界面是影响最大的变量。因此，为了增加电子商务上的买家访问和交易，用户界面可以成为发展电子商务的重要输入。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Effect of Monthly Promotion, Gamification, User Interface Usability & Attractiveness on the Marketplace Repurchase Intention

This study aims to examine the determinant factors of e-commerce repurchase intention. The research design is a quantitative model. The sample size is 206 respondents, using purposive sampling. The respondents are Shopee e-commerce users in Indonesia. The data processing technique used is a linear regression model and processed using Statistical Package for the Social Sciences (SPSS) software for Windows version 25. The results of this study indicate that sales promotion and user interface influence consumer repurchase intention. The user interface is the variable with the most significant influence. Thus, to increase buyer visits and transactions on e-commerce, the user interface can be an essential input for developing e-commerce.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS

自引率

0.00%

发文量