{"title":"基于四维度量模型的客户资产提升研究:在移动通信领域的应用","authors":"Jin Shao, Wen Cui, Gui Tang","doi":"10.1109/ICMSS.2009.5305830","DOIUrl":null,"url":null,"abstract":"The ultimate goal of customer equity measurement and management is to promote the firm's customer equity. The measurement model we illustrate can be used to determine the weight coefficients which show the influence degree of each sub- driver to the firm's customer equity. We apply this approach on the mobile communications firms and discuss the customer equity promotion strategies guided by the influence degree of each sub-driver, which is different from qualitative approach used in the literature on promotion of customer equity.","PeriodicalId":267621,"journal":{"name":"2009 International Conference on Management and Service Science","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Research on Customer Equity Promotion Based on Four-Dimensional Measurement Model: Application on the Mobile Communication Field\",\"authors\":\"Jin Shao, Wen Cui, Gui Tang\",\"doi\":\"10.1109/ICMSS.2009.5305830\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The ultimate goal of customer equity measurement and management is to promote the firm's customer equity. The measurement model we illustrate can be used to determine the weight coefficients which show the influence degree of each sub- driver to the firm's customer equity. We apply this approach on the mobile communications firms and discuss the customer equity promotion strategies guided by the influence degree of each sub-driver, which is different from qualitative approach used in the literature on promotion of customer equity.\",\"PeriodicalId\":267621,\"journal\":{\"name\":\"2009 International Conference on Management and Service Science\",\"volume\":\"35 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2009-10-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2009 International Conference on Management and Service Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICMSS.2009.5305830\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2009 International Conference on Management and Service Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMSS.2009.5305830","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on Customer Equity Promotion Based on Four-Dimensional Measurement Model: Application on the Mobile Communication Field
The ultimate goal of customer equity measurement and management is to promote the firm's customer equity. The measurement model we illustrate can be used to determine the weight coefficients which show the influence degree of each sub- driver to the firm's customer equity. We apply this approach on the mobile communications firms and discuss the customer equity promotion strategies guided by the influence degree of each sub-driver, which is different from qualitative approach used in the literature on promotion of customer equity.
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