从被动监控中发现用户不满

Å. Arvidsson, Y. Zhang, N. Beheshti
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引用次数: 2

摘要

在竞争日益激烈的环境中,让终端用户满意对运营商来说比以往任何时候都更加重要。用户满意度通常以体验质量(QoE)为特征,这是一种具有多个维度的主观度量,如期望、内容、终端、环境、成本和性能。QoE通常被量化为MOS,即平均意见得分,这是通过对一些自愿用户的控制组合内容/终端/性能等的平均排名获得的。虽然这种方法有很多优点,但也存在一些困难,例如代表性(用户数量以及对象和设备的数量都必须保持较小);效度(结果可能因情境、设定、薪酬等因素而有偏差);以及适用性(目前尚不清楚不同的数字如何映射到诸如“可接受”或“不可接受”之类的概念,而且仅靠运营商无法对内容等因素做很多事情)。因此,我们研究了从上述简化的术语和网络本身检测用户意见的可能性;与实际的期望,内容,终端,环境,成本和性能几乎所有的用户一直。为此,我们重新审视先前的建议,即用户的意见应反映在他们的行为中,这样,性能不佳可能导致请求中断。然而,这些作品考虑了单一的流程,因此我们将这个想法扩展到作为流程组的网页。在本文中,我们介绍了我们的方法来分组流,解释用户,并描述性能,我们对网页中断和网络性能特征之间的相关性进行了首次评估。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Detecting user dissatisfaction from passive monitoring
In an increasingly competitive environment it is more important than ever for operators to keep their end users satisfied. User satisfaction is often characterised in terms of Quality of Experience (QoE), a subjective metric with multiple dimensions such as expectations, content, terminal, environment, cost and performance. QoE is typically quantified as MOS, mean opinion score, which is obtained by averaging the ranks of a number of voluntary users for controlled combinations content/terminals/performance etc. While this approach has many advantages, there are also a number of difficulties such as representativeness (the number of users as well as the number of objects and devices all have to be kept small); validity (the results may be biased by the situation, the setting, the renumeration and so on); and applicability (it is not clear how different numbers map to notions such as “acceptable” or “unacceptable” and operators alone cannot do very much about factors such as content). We thus investigate the possibilities of detecting user opinions in the above, simplified, terms and from the network itself; with actual expectations, content, terminals, environments, costs and performance for virtually all users all the time. To this end we revisit the earlier suggestion that user opinions be reflected in their behaviour such that poor performance may result in interrupted requests. These works have, however, considered single flows hence we extend that idea to web pages which are groups of flows. In this paper we present our methods to group flows, interpret users, and characterise performance and we make a first assessment of the correlations between web page interruptions and network performance characteristics.
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