Research on Data Mining of Smart Tourism E-commerce Based on Data Mining Model

The advent of the Internet era has changed consumers' consumption concepts, and has also put forward new requirements for the development of the tourism market economy. The emergence of e-commerce has just met the needs of the times. As a technological product in the information age, data mining technology can be applied to the development of smart tourism e-commerce, which can provide website users with more effective resources and continuously promote the sustainable development of tourism enterprises. In this regard, this article briefly describes the characteristics of data mining for smart tourism e-commerce and its system structure, and on this basis, builds a smart tourism e-commerce data mining model from the perspective of user browsing interest, aiming to provide some useful references and promote wisdom Better development of tourism e-commerce.