USA crowdfunding sector development

Crowdfunding, or collective financing, is a relatively new phenomenon in the US financial sector. This article discusses the motives for its emergence, the main elements of the crowdfunding mechanism and its existing models. The main focus is on Equity-based Crowdfunding and the Law on Startups (Jumpstart Our Business Startups Act (JOBS)), which contains regulations of joint-stock crowdfunding.The main results of the application of the rules of regulation of joint-stock crowdfunding and critical assessments of this law are discussed. According to the results of this study, conclusions are drawn about the continuation of the search for a balance of interests of crowdfunding participants in the field of its regulation and that this type of crowdfunding, occupying its niche in the US financial sector, will continue to develop.