R. Faff, T. Kastelle, Micheal Axelsen, M. Brosnan, R. Michalak, Kathleen Walsh
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Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples
Using Faff’s (2015, 2019) pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle (2016) develop a research pitch tool targeting non-academic external stakeholders/end users. The “pitching research for engagement and impact” (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance; business model evolution; auditing; and organisational behaviour.
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