SUSTAINABLE SAFE INNOVATIVE DEVELOPMENT IN THE DOMESTIC TERRITORIAL TOURIST DESTINATION

The relevance of the problem lies in the disclosure of security aspects of sustainable innovative development of the territory. The purpose of the study is to substantiate a comprehensive approach to finding ways to ensure sustainable, safe, innovative development in the domestic territorial tourist destination based on the assessment of threats and risks and optimization of their management methods to minimize the impact of destructive processes in the tourism industry. Several main threats to the tourism business in the context of interregional cross-border cooperation between Ukraine and EU countries are highlighted. The types of risks of safe innovative development of tourist activity of TTD were identified by the method of expert survey of representatives of tourist operators and travel agencies. The analysis of the results of the expert survey shows the low readiness of the tourist business environment of TTD for the implementation of the risk management system. Optimization methods of risk management of safe innovative development of tourist enterprises in the territorial tourist destination are singled out. The optimization of the structural components of the safe innovative development of tourist enterprises in the territorial tourist destinations of Ukraine is clearly presented. The relevance of the modernization space of TTD in conditions of instability, taking into account the effectiveness of programs of social adaptation of the population to the limitations and possibilities of setting up a system of comfortable and safe life activities, has been established. The main groups of indicators that characterize the tourist suitability of TTD for innovative development as ethnic tourism are presented. A set of priority measures to reduce the negative consequences of destructive processes in the "tourism-environment" system has been formed. The general index of the safe state of innovative development of the tourism industry in the TTD of Ukraine was determined. Relatively homogeneous and adjacent TTDs are grouped in the modernization space of safe innovative development of the country. Further scientific developments make sense regarding the creation of a tourist hub in order to establish information and communication interaction between TTD.