国家与民间社会在信息领域的互动背景下的大众传媒

O. Romanyuk, I. Kovalenko
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摘要

本文致力于分析政府和非政府大众传媒在公共关系运作中的作用。这一主题的现实性源于新民主国家公民社会的形成问题。本出版物的目的是比较政府和非政府大众传播媒介的功能,并在国家和民间社会相互作用的背景下报道它们的功能。本研究的方法是基于对政府和非政府媒体的社会功能的比较分析。作者区分了政府媒体和非政府媒体的主要区别,即它们的创始人、所有权形式、资金来源、编辑控制和执行社会职能的不同。他们注意到,政府和非政府媒体履行同样的社会职能,其中最重要的是提供信息、传播、改编、鼓动、动员、整合和控制。然而,在政府和非政府媒体中,这些功能具有不同的内涵。政府媒体从国家的角度在国家的信息空间中运作,而非政府媒体则从公民社会的角度运作。相反,政府媒体的活动是针对公民社会的,非政府媒体的活动是针对国家的。政府媒体活动的主要目的是形成对当局的社会政治支持。非政府传播媒介最重要的任务是使当局注意到与民间社会有关的问题,使政府了解公民的需要、利益和愿望。政府和非政府媒体之间的关系是由政治体制的性质决定的。政治体制越民主,非政府媒体在调节公共关系方面的作用就越大。这项工作的新颖之处在于,其作者不象以前关于这一专题的出版物那样,试图反对政府和非政府传播媒介的职能,而是表明它们具体执行同样的职能。这项工作的现实意义在于它为研究媒体与国家和公民社会的互动问题开辟了一个新的方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mass media in the context of interaction between the state and civil society in the information sphere
This paper is devoted to the analysis of the role of governmental and non-governmental mass media in the functioning of public relations. The actuality of this theme is due to the problem of the formation of civil society in the new democracies. The aim of this publication is functional comparison of governmental and non-governmental mass media, and coverage of their functions in the context of interaction between the state and civil society. The methodology of this study is based on a comparative analysis of the social functionality of governmental and non-governmental media. The authors distinguish the main differences between governmental and non-governmental media, which are the differences between their founders, forms of ownership, sources of funding, editorial control and the implementation of social functions. They note that governmental and non-governmental media perform the same social functions, the most important of which are informational, communication, adaptation, agitation, mobilization, integration, control. However, in governmental and non-governmental media, these functions have different connotations. Governmental media operate in the information space of the country from the standpoint of the state, while non-governmental ones operate from the standpoint of civil society. Instead, the activity of governmental media is aimed at civil society, and the activity of non-governmental media is aimed at the state. The main aim of governmental media activity is to form socio-political support for authorities. The most important tasks of the non-governmental media are to bring to the attention of the authorities the problems that concern civil society, to inform the government about the needs, interests and desires of citizens. The relationship between governmental and non-governmental media is determined by the nature of the political regime. The more democratic political regimes cause the greater role of non-governmental media in regulating of public relations. The novelty of this work is that its authors try not to oppose the functions of governmental and non-governmental media, as was the case in previous publications on this topic, but to show the specifics implementation by them of the same functions. The practical significance of the work is due to the fact that it opens a new direction in the study of the problem of interaction of the media with the state and civil society.
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