PERSPECTIVES REGARDING THE EVOLUTION OF THE ROMANIAN ECONOMY AND THE AGRICULTURAL EQUIPMENT MANUFACTURING INDUSTRY

This article is based on a case study of a Romanian company named SC Mecanica Ceahlău SA. The main aim of the paper is to present the development perspectives of the Romanian economy and the agricultural machinery industry. Determining the external and internal context of the organization's operations required determining its relationship to the organization's environment, including the company's strengths, weaknesses, opportunities, and threats in SWOT analysis and, positioning the organization in the competitive environment specific to the field in which it operates. Particular attention was paid to examining the development context of the Romanian economy and the strategic directions developed in the production and sale of agricultural machinery and equipment. In an agriculture undergoing technical and social restructuring as Romanian agriculture is currently presented, the increase of the endowment with technical equipment depends on the capacity of the existing producer organizations on the market to cover the demand for them, both in terms of quantity and from a qualitative point of view.