Important Information Sources to Form Destination Image and Event Image

This study examined what information sources were used by individuals to form their image of a destination and an event. In addition, this study looked into the differences in important information sources based on sociodemographic variables. The results of the comparative analyses showed some significant differences in information sources for destination image among four country context groups. Of the sociodemographic variables, differences were found between certain information sources and education level and income level. Also, significant relationships were found between information sources and age. This study has implications for destination marketing organizations and mega event organizers.