饲料作物种子生产销售系统

N. Yurchuk, O. Korniychuk, I. Petrychenko
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引用次数: 1

摘要

目的。通过提高饲料作物种子生产效率,充实饲料作物种子生产营销体系的理论途径。方法。观察、比较、系统分析、分析综合。结果。对营销的本质、现有的营销概念、营销管理进行了思考。从农业生产的特殊性出发,阐述了农业营销的特殊性。概述了组织饲料种子生产营销活动的任务。已经确定了饲料种子生产的综合销售系统的组成部分。描述了营销系统的特性。该研究确定了饲料作物种子生产销售系统中的挑战以及克服这些挑战的工具。事实证明,在饲料作物种子生产的营销系统中,使用数字营销工具可以提高营销的有效性,并且从长远来看可以成为竞争优势的来源。结论。饲料作物种子生产营销的集约化可以解决以下任务:为饲料作物种子市场提供适合区域特点的国内品种,满足农业生产者在饲料作物种子生产方面对高质量饲料生产的需求,保护农业生态系统,区域间交流。饲料作物种子生产的营销系统包括营销管理系统和营销组合要素系统的结合,以便在不稳定的市场情况下迅速作出反应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Marketing system of the fodder crops seed production
Purpose. Substantiation of theoretical approaches to the marketing system of the fodder crops seed production through improving its efficiency. Methods. Observation, comparison, system analysis, analysis and synthesis. Results. The essence of marketing, existing concepts of marketing, marketing management have been considered. Peculiarities of agricultural marketing, which follow from the specifics of agricultural production, are described. The task of organizing marketing activities of fodder seed production is outlined. Components of a comprehensive marketing system for fodder seed production have been identified. Properties of the marketing system are described. The study identified challenges in the marketing system of fodder crops seed production and tools to overcome them. It is substantiated that in the marketing system of fodder crops seed production the use of digital marketing tools increase the effectiveness of marketing and can be a source of competitive advantage in the long run. Conclusions. Intensification of fodder crops seed production marketing allows to solve such tasks as providing the fodder crops seed market with domestic varieties adapted to regional peculiarities, meeting the needs of agricultural producers in fodder crops seed production for high quality feed production and preservation of agroecosystems, interregional exchange. The marketing system for fodder crops seed production involves combination of a marketing management system and a system of Marketing-mix elements for prompt response in conditions of unstable market situations.
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