Current Trends in E-commerce Development in Hospitality

Object of study in this report are the technological innovations in electronic commerce and the opportunities for growing the sales in the hotels. Following the trend that more and more people are using Internet for shopping and therefore to book their reservation online, there will be outlined the key current trends in e-commerce development. The report is based on the actual innovations such as mobile commerce and the expectations that most of electronic sales during the upcoming years will be through mobile devices; chatbots and the opportunity for optimizing the operational workload; alternative payment methods, which are becoming more preferable when finalizing the sales.