移动运营商选择建模中的客户细分

2010 IEEE/ACIS 9th International Conference on Computer and Information Science Pub Date : 2010-08-18 DOI:10.1109/ICIS.2010.70

Yuuki Takano, A. Inoue, T. Kurosawa, M. Iwashita, K. Nishimatsu

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引用次数: 11

摘要

在手机市场中，用户的服务选择行为日趋复杂和多样化。本文的目的是分析移动运营商的选择行为，明确客户细分和他们的决策因素。我们把手机客户分为两类:流动客户和稳定客户。根据调查数据对每个客户群体进行客户细分，以明确决策因素。基于用户细分结果，提出了一种针对移动运营商的服务选择模型。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Customer Segmentation in Mobile Carrier Choice Modeling

Service choice behavior of customers is becoming complicated and diversified in the mobile phone market. The aim of this paper is to analyze mobile carrier choice behavior and clarify the customer segments and their decision-making factors. We classify mobile phone customers into two groups: churning customers and stable customers. Customer segmentation is carried out based on survey data for each customer group in order to clarify the decision-making factors. We propose a new service choice modeling with regard to mobile carriers based on the customer segmentation results.

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来源期刊

2010 IEEE/ACIS 9th International Conference on Computer and Information Science

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