MARITIME LOGISTICS DEVELOPMENT STRATEGIES AND PERFORMANCE MEASUREMENT: A CASE STUDY

Maritime Logistics plays a key role in developing a strong global supply chain system. The framework development and performance measurement among the chain of the maritime logistics could help to develop overall logistics performance of a country. Moreover, the ease of international trade and inclination of investors to invest in a country mostly depends on the efficiency of maritime logistics. The study aims to explore the maritime logistics and development strategies and performance measurement metrics contextualizing the case study of Malaysia. The paper analyzed the existing literature and proposed a conceptual framework for maritime logistics strategies. Customs, infrastructure and logistics quality have been identified as the key drivers for maritime logistics in Malaysia. The study will help the policymakers and maritime researchers to develop the maritime performance metrics of their own countries.