MODELING OF LOGISTICS STRATEGIES OF ENTERPRISES

The article provides a review and an extensive analysis of the latest literature, which highlights the latest developments and work of scientists in the theory of logistics, in particular, those whose object of research is the formation of logistics strategies of the enterprise. As a result of the consideration of a set of publications from various scientific sources, the need for the formation and selection of optimal logistics strategies as one of the ways of timely response to constant changes in a highly competitive environment, as well as preservation, strengthening and development of relevant competitive advantages, was established and substantiated. To facilitate and enable the implementation of such a choice, in particular, in conditions of market volatility, it is advisable to use modeling of such strategies. Therefore, at present, an urgent task in this field is to build a model for the selection of certain (optimal) logistics strategies, taking into account the key factors influencing it. The main purpose of the article is to develop a model for choosing logistics strategies of an enterprise. A careful analysis of scientific works devoted to the modeling of logistics strategies made it possible to formulate the following problems: firstly, the developed models of the formation/selection of these strategies are presented mainly in a rather general form, which necessitates their detailing; secondly, there is insufficient and/or partial description of the proposed models for choosing logistics strategies; thirdly, the indicators, on the basis of which the model for choosing a logistics strategy is built, need to be substantiated. The study found that the logistics strategy is built on the basis of maximizing or minimizing certain key indicators that exert the greatest influence on its content. First of all, it is appropriate to consider the results of previous author's studies of certain aspects of the development of the logistics strategy of the enterprise as the basis for the selection and justification of the specified indicators, in particular: the clarified essence of the term “logistics strategy of the enterprise” and their improved classification. A model for choosing the optimal logistics strategies of the enterprise has been built, whose key parameters are the logistics costs that outline the financial support of the strategy; the quality level of logistics service, which characterizes consumer satisfaction; the level of innovation, which determines the ability to quickly adapt and make changes in accordance with the latest trends and modern requirements in the logistics activities of the enterprise. Depending on the level of the specified parameters, a general set of logistic strategy options is outlined.