{"title":"经期内衣的接受度与使用意向","authors":"E. Phan, H. Gam, J. Hawley, Jiyoung Kim","doi":"10.31274/ITAA.11734","DOIUrl":null,"url":null,"abstract":"This exploratory research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. Employing a longitudinal qualitative research design, researchers explore the social psychological effect the usage of the underwear will have on consumer adoption, in addition to the functional aspect of the underwear.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"13 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Acceptance and Usage Intention of Menstrual Underwear\",\"authors\":\"E. Phan, H. Gam, J. Hawley, Jiyoung Kim\",\"doi\":\"10.31274/ITAA.11734\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This exploratory research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. Employing a longitudinal qualitative research design, researchers explore the social psychological effect the usage of the underwear will have on consumer adoption, in addition to the functional aspect of the underwear.\",\"PeriodicalId\":129029,\"journal\":{\"name\":\"Pivoting for the Pandemic\",\"volume\":\"13 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-12-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Pivoting for the Pandemic\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31274/ITAA.11734\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pivoting for the Pandemic","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31274/ITAA.11734","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Acceptance and Usage Intention of Menstrual Underwear
This exploratory research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. Employing a longitudinal qualitative research design, researchers explore the social psychological effect the usage of the underwear will have on consumer adoption, in addition to the functional aspect of the underwear.
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