PAREMIOLOGICAL UNITS IN THE MODERN NEWSPAPER DISCOURSE OF UKRAINE WAR PERIOD: PRAGMATIC EFFECT

There is no doubt about the relevance of the study of language units of paremia in the Ukrainian-language newspaper discourse, because this topic is little studied in the scientific works of linguists. In our study, we interpret newspaper discourse as a complex mental and sociocultural phenomenon, pragmatic in its expressive representations, complex in content and construction structure due to the need to reflect information about the full-scale invasion of the Russian Federation on the territory of Ukraine. The modern newspaper text of the war period is a vivid representative of the use of paremiological units, which testify to an extremely expressive atmosphere in the information space and explain the national potentials and originality of the native language. A significant feature of the activation of paremia in journalism is that the modern newspaper text becomes more readable, harmonious, ethnically marked, attractive, with bright expressive semantic and stylistic shades of appreciation, relies on the popular phraseological trends of Ukrainians to express reality. In our study, paremias are understood as linguistic units with a pragmatic effect, which form a functionally productive source of expressions for uncontrollable emotions, excitement and upheavals, most fully reflect the tragedy of modern realities of war, express a positive or negative social/authorial assessment of the depicted events. Paremiological units are powerful repeaters of national culture, they contain the genetic code of the people, ethnic group, nation, so journalists use paremiological material as an effective way of rhetorical argumentation, an authoritative source of folk wisdom, to finally convince the audience, emotionally impress them, make them believe and trust the author. We have proven that the array of paremias in newspaper texts ensures the success of the communicative act, because it contributes to the process of mental encoding and decoding of information, the levelling of communication barriers, the popularization of Ukrainian culture, and the expression of intellectual thought. The newspaper discourse of the war period appears as a vivid representative of the mentality and a powerful source of broadcasting the national code of the Ukrainian ethnos.