{"title":"消费者对社交媒体营销的偏好分析——以Facebook为例","authors":"G. Rajesh","doi":"10.53422/jdms.2023.101611","DOIUrl":null,"url":null,"abstract":"The project aims to understand how consumers behave towards social media marketing on Facebook, despite the rise of other platforms like Instagram and WhatsApp. We'll use two methods to collect data from consumers: Snowball Sampling and Convenience Sampling. Based on the responses we get, we will develop a hypothesis and test it using ANOVA, Chisquare Analysis, and Correlation. These tests will help us to interpret the data and draw conclusions for our research.","PeriodicalId":221284,"journal":{"name":"JOURNAL OF DEVELOPMENT ECONOMICS AND MANAGEMENT RESEARCH STUDIES","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of Consumer Preference towards Social Media Marketing with Reference to Facebook\",\"authors\":\"G. Rajesh\",\"doi\":\"10.53422/jdms.2023.101611\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The project aims to understand how consumers behave towards social media marketing on Facebook, despite the rise of other platforms like Instagram and WhatsApp. We'll use two methods to collect data from consumers: Snowball Sampling and Convenience Sampling. Based on the responses we get, we will develop a hypothesis and test it using ANOVA, Chisquare Analysis, and Correlation. These tests will help us to interpret the data and draw conclusions for our research.\",\"PeriodicalId\":221284,\"journal\":{\"name\":\"JOURNAL OF DEVELOPMENT ECONOMICS AND MANAGEMENT RESEARCH STUDIES\",\"volume\":\"11 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JOURNAL OF DEVELOPMENT ECONOMICS AND MANAGEMENT RESEARCH STUDIES\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.53422/jdms.2023.101611\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF DEVELOPMENT ECONOMICS AND MANAGEMENT RESEARCH STUDIES","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53422/jdms.2023.101611","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Analysis of Consumer Preference towards Social Media Marketing with Reference to Facebook
The project aims to understand how consumers behave towards social media marketing on Facebook, despite the rise of other platforms like Instagram and WhatsApp. We'll use two methods to collect data from consumers: Snowball Sampling and Convenience Sampling. Based on the responses we get, we will develop a hypothesis and test it using ANOVA, Chisquare Analysis, and Correlation. These tests will help us to interpret the data and draw conclusions for our research.
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