访问万丹伊斯兰教旅游的意向清真知识和意识的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI:10.47065/ekuitas.v4i4.3404

A. Aziz, Najmudin Najmudin

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引用次数: 0

摘要

本研究旨在确定(1)清真知识对万丹游客访问伊斯兰教旅游对象意愿的影响。(2)清真意识对万丹地区游客访问伊斯兰教旅游对象意愿的影响;(3)清真知识和意识对万丹地区游客访问伊斯兰教旅游对象意愿的影响。本研究的对象是在万丹参观过伊斯兰教旅游对象的游客。本研究的样本数量设定为120个受访者。使用的研究方法是定量的。使用问卷调查的数据收集技术。数据采用多元线性回归方法，通过SPSS软件23版进行分析。本研究结果表明:(1)清真知识对万丹游客访问伊斯兰教旅游对象的意愿有显著的正向影响。(2)清真意识对游客访问万丹伊斯兰教旅游对象的意愿有正向显著影响;(3)清真知识和意识对游客访问万丹伊斯兰教旅游对象的意愿有正向显著影响。在万丹，清真知识和意识对访问伊斯兰教旅游的意愿的影响的总贡献为48.3%，而其余的则受到本研究未检查的其他变量的影响。对清真的了解和意识对万丹游客访问伊斯兰教旅游对象的意愿有积极而显著的影响。在万丹，清真知识和意识对访问伊斯兰教旅游的意愿的影响的总贡献为48.3%，而其余的则受到本研究未检查的其他变量的影响。对清真的了解和意识对万丹游客访问伊斯兰教旅游对象的意愿有积极而显著的影响。在万丹，清真知识和意识对访问伊斯兰教旅游的意愿的影响的总贡献为48.3%，而其余的则受到本研究未检查的其他变量的影响。

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An An Intention to Visit Sharia Tourism in Banten; An Effect of Halal Knowledge and Awareness

This study aims to determine (1). The influence of halal knowledge on the intention of tourists to visit Sharia tourist objects in Banten. (2). The influence of halal awareness on the intention of tourists to visit sharia tourism objects in Banten, and (3). The influence of halal knowledge and awareness on the intention of tourists to visit Sharia tourism objects in Banten. The object of this research is tourists who have visited Sharia tourism objects in Banten. The number of samples in this study was set at 120 respondents. The research method used is quantitative. Data collection techniques using a questionnaire. Data were analyzed using multiple linear regression methods through SPSS software version 23. The results of this study indicate that (1). Halal knowledge has a significant positive effect on the intention of tourists to visit Sharia tourist objects in Banten. (2). Halal awareness has a positive and significant effect on the intention of tourists to visit sharia tourism objects in Banten, and (3). Knowledge and awareness of halal have a positive and significant effect on the intention of tourists to visit Sharia tourism objects in Banten. The total contribution of the influence of halal knowledge and awareness on the intention to visit sharia tourism in Banten is 48.3 percent, while the rest is influenced by other variables not examined in this study. Knowledge and awareness of halal have a positive and significant effect on the intention of tourists to visit Sharia tourism objects in Banten. The total contribution of the influence of halal knowledge and awareness on the intention to visit sharia tourism in Banten is 48.3 percent, while the rest is influenced by other variables not examined in this study. Knowledge and awareness of halal have a positive and significant effect on the intention of tourists to visit Sharia tourism objects in Banten. The total contribution of the influence of halal knowledge and awareness on the intention to visit sharia tourism in Banten is 48.3 percent, while the rest is influenced by other variables not examined in this study.

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Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)

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