AXIOLOGICAL FEATURES OF THE TRANSFORMATION CONCEPT IN THE UKRAINIAN LANGUAGE

The axiological features of the TRANSFORMATION concept are identified and analyzed in the article. The identification of these features was based on contextual analysis. Axiological features are elements of meaning that represent the positive / negative attitude of the speaker to the conceptualized phenomenon as a whole or to its separate conceptual features, such as 1) immoral – moral, pretended – real; 2) backward – progressive, irrelevant – relevant, unpopular – popular; 3) evil – kind, aggressive – peaceful, dangerous – safe; 4) disharmonious – harmonious; 5) nasty – pleasant, hated – beloved; 6) traditional – innovative; 7) sick – healthy. The results of the research show that conceptual features with a positive evaluation usually do not have certain means of linguistic expression, most often their implementation is carried out in context. Semantic concordance of the nominates of the TRANSFORMATION concept with the words bad, evil, harmful, unattractive, aggressive, sick, disharmonious, etc. can be the means of expressing the speaker’s negative attitude to the described phenomenon of transformation. The obtained results indicate the predominance of a negative evaluation over a positive one. Features that express a negative evaluation are more diverse. They are presented in the denotative meaning of a number of lexical units, which indicates their importance in the objectification of the TRANSFORMATION concept. On the other hand, a positive evaluation of the described facts and phenomena is not always recorded. Axiological features of the concept belong to the peripheral zone of the field, or the interpretive field of the concept.