顾客对促销策略的满意度研究——以马杜赖市公共部门银行为例

ComFin Research Pub Date : 2021-07-01 DOI:10.34293/COMMERCE.V9I3.4126

K. Srinivasan, T. Karthik

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引用次数: 0

摘要

市场营销是帮助银行实现目标的一个来源。在银行业，客户是王道，客户通过促销了解产品、价格、可用性和流程。在本研究中，我们将发现客户对公共部门银行促销策略的满意度，从马杜赖市各分行的公共部门银行客户中收集了120个样本。使用SPSS软件进行统计推断。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Study on Customers Satisfaction towards Promotional Strategy with Special Reference to Public Sector Banks in Madurai City

Marketing is a source which can help the banks to achieve objective. Customers are king in banking sector, customers aware of the products, price, availability and procedure through promotions. In this study we are going to find customers satisfaction towards promotional strategy in public sector banks, 120 samples collected from public sector bank customers in various branches in Madurai city. SPSS software has been used to find statistical inference.

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ComFin Research

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