National codes in cross-cultural communication

The article deals with the problems of cross-cultural communication connected with relationships of language and society. Today this aspect assumes the great importance because diversity of cultures is in the framework of contemporary civilization and they are in the constant process of interdependence and interaction. Each culture has its own language system and with the help of this system its speakers communicate not only within their native culture, but also beyond it. Thus, in the context the paper the author focuses on the national and cultural specificity of verbal and non-verbal communication between people of different ethnic groups by means of their national codes. National code is a goldmine for interpretation of the mentality of a nation, its spiritual culture, a mark of moral principles of people. Non-verbal means of communication have no small part in the process of cross-cultural communication. They expose national and cultural specific features of the ethnic proup, trace back deep into its history, represent national customs and traditions. In the course of cross-cultual communication non-verbal means juxtapose “image” of different culturs, baring an invariant and variant constituent part, they not only add the speech act, but also substitute the latter.