THE POTENTIALS FOR TOURISM DEVELOPMENT IN THE MUNICIPALITY OF BUGOJNO BASED ON THE HILLARY DU CROS METHOD OF VALORIZATION

To properly plan for tourism development of great significance is existence of cultural, historical and natural heritage potentials in a certain area. That potential can be evaluated from several aspects. One of the aspects is the topic of this work: a tourist-geographical evaluation of the cultural - historical and natural heritage. This paper is therefore to analyze the potential of Bugojno for tourism development. A total of 30 cultural and natural potential attractions are analyzed. The aim of this paper is to point out the resources of Bugojno, applying the method of tourist valorization of natural and cultural resources by model Hilary du Cross. This method will identify the values of market attractiveness indicators, factors of importance when designing tourism products, cultural/natural importance and robustness of the site for tourism development. In terms of tourist valorization of a geographic area or destination, it is necessary to determine the elements of the natural, historical and cultural heritage. It is necessary to isolate the historical events and personalities associated with certain periods as well as properly review and know the current situation, with all the negatives, strengths and opportunities that this area offers. The results indicate that, in the long term, tourism can be an important economic sector in the region.