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Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2019-11-30 DOI:10.53640/jemi.v19i2.692

Juwita Andriani, Awang Yacoub Luthman, Ilham Ilham

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摘要

摘要:本研究的目的是确定和分析商店氛围因素对冲动购买的影响。使用的数据为原始数据。本研究方法采用抽样抽样法。调查样本多达122人。自变量研究的数量为4个，分别是外部(外部)，一般内部(内部)，商店布局(商店布局)，内部展示(店内展示)，1个因变量即冲动购买(意外购买)。本研究采用因子分析的分析工具。从本研究的结果来看，本研究的第一个假设即“由外部、一般内部、店面布局和内部展示组成的商店氛围因素同时对冲动购买有显著影响”被接受。在KMO和Bartlett的测试表中看到的结果证实了这一点，KMO和Bartlett的测试数是0.736，显着为0000。因为这个数字高于0.5，而远低于0.005(0,000 < 0.005)，所以存在的变量和样本实际上可以进一步分析。关注这些结果提供了依据，通过游客的观点，通过4个因素:外部，一般内部，店面布局，内部展示，在登加荣的cafe the Warong Distorsi冲动购买的基础，同时显著影响cafe the Warong Distorsi的冲动购买。然后，第二个假设的陈述，即“最具影响力的冲动性购买的一般内部在Warong扭曲Tenggarong”被接受。通过成分矩阵分析的结果证明，通过1个形成成分并按等级顺序排列即可知道，可以解释外部因素的相关值为0.789，一般室内因素的相关值为0.845，店面布局的相关值为0.826，室内陈列的相关值为0.695。从这些结果可以看出，具有最高值的一般内部是对Warong扭曲的冲动购买影响最大的变量。关键词:店铺氛围，外观，总体内饰，店铺布局，室内陈列，冲动购买

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Analisis Faktor-Faktor Store Atmosphere Terhadap Impulse Buying Pada The Warong Distorsi Di Tenggarong

Abstract:The purpose of this study was to determine and analyze the influence of store atmosphere factors on impulse buying. The data used is primary data. This research method uses sampling aksidental. Samples were examined as many as 122 respondents. The number of independent variables studied were 4 namely exterior (exterior), general interior (inside), store layout (store layout), interior display (in store display), and with 1 dependent variable namely impulse buying (unexpected purchase) . In this study using an analytical tool, Factor Analysis. From the results of this study states that the first hypothesis in this study which states that "Store Atmosphere Factors consisting of exterior, general interior, store layout and interior display simultaneously have a significant effect on impulse buying" is accepted. This is confirmed by the results seen in the KMO and Bartlett's test tables obtained KMO and Bartlett's test numbers are 0.736 with a significant 0,000. Because the number is above 0.5 and far significant below 0.005 (0,000 <0,005), then the variables and samples that exist can actually be analyzed further. Paying attention to these results provides the basis that what underlies impulse buying at cafe The Warong Distorsi in Tenggarong through visitors' views through 4 factors: exterior, general interior, store layout, interior display has a simultaneous significant influence on impulse buying at Cafe The Warong Distorsi. Then the statement from the second hypothesis which stated that "the most influential general interior of impulse buying at The Warong Distorsi Tenggarong" was accepted. It is proven by the results of component matrix analysis that it can be known through 1 forming component and arranged in rank order, and it can be explained that the exterior factor has a correlation value of 0.789, the general interior gets a value of 0.845, the store layout is 0.826 and the interior display has a value of 0.695. From these results it can be seen that the general interior with the highest value is the most influential variable on impulse buying at The Warong Distorsi.Keywords : Store Atmosphere, Exterior, General Interior, Store Layout, Interior Display, Impulse Buying

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Jurnal Ekonomi & Manajemen Indonesia

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