Dangdut: When the Industry Said ‘Brilliant’! (A “Berondong Tua” Song Concept of Siti Badriah)

—This study aims to obtain a study of music analysis and its similarities, as well as an approach to the context of the music industry that intentionally imitates to get listeners. Dangdut music is one of the music influenced by foreign music, from dangdut rock style of Rhoma 70s influenced by Deep Purple, then Indian dangdut Ellya Khadam in the 50s, dangdut disco in 90s Melinda which resembles Cascade, dangdut 2014 Kpop style, Via Vallen style Reggae dangdut in 2018 which resembles the song Kiroro Mirae. Not a few of these musicians take or cite the motifs to the structure. Siti Badriah is one of the dangdut singers whose songs have similarities. The song " Berondong Tua " which is similar to the song "No Body But You" Wonder Girls and the song "Lagi Syantik" which is similar to the song " Despacito ". The sources used are sources of literature and song recordings (secondary). The source will be dissected using qualitative descriptive methods with a musicology approach and the study of pop culture, with the theory of form science to describe music texts and the theory of pop culture to look for market psychology and pop music as a lifestyle. The results of this research are expected to provide an explicit exposure to the development of dangdut music and its similarity to other music and the habit of the industry in creating its brilliant ideas. The conclusion summarizes that there is an industry creativity style in producing music, namely with the concept of 'ATM' ( Ambil , Tiru and Modifikasi ) - Observe, Imitate and Modify