The Effectiveness of Newborn Care Promotion on Increasing Knowledge, Attitude, and Breastfeeding Practice among Mothers in North Jakarta

Background: Breastfeeding is one of the most important contributors to the health, growth and development of the newborns. This study aimed to determine the effect of the promotion of newborn care by health cadres on increasing knowledge, attitude, and practice of breastfeeding among mothers. Subjects and Method: This study was quasi-experimental design with one group preposttest in 2020. The population in this study were mothers who had newborns in Koja, Cilincing, and Tanjung Priok sub-districts, North Jakarta. A total of 50 mothers were selected. The dependent variables were knowledge, attitude, and practice. The independent variable was promotion of newborn care. Data was collected by questionnaire. Data were analyzed using paired-t test and Mc Nemar test. Results: The mean score of breastfeeding knowledge was higher after intervention (Mean= 16.10; SD=1.11) than before intervention (Mean= 13.34; SD= 1.14) and it was statistically significant (p < 0.001). The mean score of breastfeeding attitude was higher after intervention (Mean= 15.38; SD= 1.25) than before intervention (Mean= 15.38; SD= 0.83) and it was statistically significant (p<0.001). Mothers were more likely to practice breastfeeding after participation in the promotion of the newborn care (OR= 2.00; 95% CI= 1.22 to 3.33; p= 0.008). Conclusion: Promotion of newborn care by health cadres improves knowledge, attitude, and practice of breastfeeding.