新冠疫情期间服务质量对回教银行客户满意度的影响

Fuad Hasyim, Achmad Fauzi
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摘要

顾客满意是关键,因为有顾客忠诚,公司才能生存。本研究旨在评估服务质量(SERVQUAL)在衡量伊斯兰银行客户满意度中的作用。本研究的受访者是泗水的伊斯兰银行客户。采用方便随机抽样的抽样技术,获得了多达121名回答者。数据分析使用多元线性回归并对虚拟变量进行额外修改,以查看covid-19大流行对客户满意度的影响。结果表明,有形、可靠和共情对客户满意度有显著影响。同时,响应性和保证变量对顾客满意的影响不显著。其他结果发现,大流行没有显著影响,这意味着无论是否在大流行期间,伊斯兰银行都将继续努力提供优质服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determinant of service quality to Islamic banking customer satisfaction during Covid-19
Customer satisfaction is the key, where the company will survive because there is customer loyalty. This study aims to evaluate the effect of service quality (SERVQUAL) in measuring customer satisfaction in Islamic banking. The respondents of this study are Islamic banking customers in Surakarta. The sampling technique using convenience random sampling was obtained as many as 121 respondents. Data analysis used multiple linear regression with additional modifications of dummy variables to see the effect of the covid-19 pandemic on customer satisfaction. The results show that tangible, reliability, and empathy have a significant effect on customer satisfaction. Meanwhile, responsiveness and assurance variables have no significant effect on customer satisfaction. Other results found that the pandemic had no significant effect, meaning that Islamic banking continued to try to provide excellent service, whether in a pandemic or not.
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