Fake in the linguistic dimension

The technologicalization of modern communications has led to the emergence of new genres of communication: media platforms, social networks, forums and blogs have embodied freedom of speech and independent thought, but at the same time have become a field of psycholinguistic technology to control the moods and behavior of Internet users. The situation that arose among Ukrainian journalists was called “extremism on the Internet” or “online extremism.” One of the manifestations of this extremism is fake. Research in this genre has become a trend in the humanities over the past five years, as fake communications are changing the audience’s perception of social events on a global scale. The most cited articles on fake, presented in the Web of Science database, address the impact of fakes on socio-political events, including the US election, Russia’s aggression in Ukraine; fake news in the media and their impact on national worldviews, civic attitudes and philosophical perceptions of reality. The Internet provides opportunities for free expression, often in an aggressive context involving different types of conflicting language behavior, including manipulation. The consequences of daily consumption of such information are as obvious as they are unpredictable. At the same time, the use of manipulative technologies for Ukraine results in a gradual decline in the international image, the destruction of the feelings of the nation and the people, the dominance of the Russian language and traditions to establish self-identification, displacing the Ukrainian language and culture. A detailed analysis of works on fakes leads to the conclusion that the study of this problem in the near future will remain a pressing issue in both academic science and politics, international relations, journalism, communications, business, management and social sciences in general; it is important to monitor the search in this direction to provide proactive counteraction to the misleading global society.