INTELIGÊNCIA EMPRESARIAL E GESTÃO DO CONHECIMENTO COMO PRATICAS DE SUPORTE PARA A DECISÃO ESTRATÉGICA

This article is characterized as a theoretical rehearsal and treats of the capture, treatment and use of information as support to the strategic decision making, more specifically of the administration of the originated knowledge from competitive intelligence or business intelligence. Its objective is presents and to discuss the concepts of competitive intelligence and business intelligence, the differences between them and its approach as knowledge management function. The article analyzes the interface among business intelligence and knowledge management , and the complementarities of the two concepts, using as support the proposal of Anderson's approach (2006) known as The Long Tail (long tail). It concludes that the intelligence business or competitive is constituted in a linked managerial practice to the knowledge management, fundamental for the identification, capture and spread the useful information for strategic decisions.