服务质量与客户满意度:尼泊尔银行的证据

P. Shrestha
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引用次数: 17

摘要

目前的研究是对尼泊尔选定的商业银行的服务质量的客户满意度进行了调查。本研究采用描述性研究设计和定量研究,采用调查方法来处理尼泊尔商业银行背景下的客户满意度。在本研究中,通过问卷调查收集了65名受访者(100名商业银行客户)的数据进行分析。在Parasuraman, Zeithamal和Berry(1988)提出的五个维度的基础上进行了详细的研究。它们是可靠性、反应性、保证性、同理心和有形的。研究结果表明,总体而言,客户对商业银行的服务质量感到满意。因此,商业银行在服务质量的基础上的客户满意度水平可以被认为是满意的。NCC JournalVol。3, 2018年第1期,页121-133
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Service Quality and Customer Satisfaction: Evidence of Nepalese Banks
Present research has been conducted to examine the customer satisfaction on service quality of selected commercial banks of Nepal. The study has employed descriptive research design and quantitative study by using survey methodology to deal with customer satisfaction in the context of Nepalese commercial banks. In this study, the data collected through questionnaire from 65 respondents (out of 100 customers of commercial banks) has been used for analysis. A detail study has been done on the basis of five dimensions as suggested by Parasuraman, Zeithamal and Berry (1988). They are reliability, responsiveness, assurance, empathy and tangibles. The result of the study indicated that the overall customers are satisfied with service quality of the commercial banks. Hence the level of customer satisfaction of the commercial banks on the basis of service quality can be considered satisfactory.NCC JournalVol. 3, No. 1, 2018, Page: 121-133
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