伦理消费中态度与行为的差距:一种批判话语

P. Budhathoki
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引用次数: 6

摘要

背景:尽管消费者在形成产品意见和做出购买决策时越来越关注伦理因素,但最近的研究表明,消费者的伦理消费意愿与实际购买行为之间存在显著差异。通过这项研究,我们发现了消费者如何做出购买和消费决策以及背后的驱动力。目的:本文旨在探讨导致消费者在道德消费方面态度和行为差异的因素。方法:通过对各种相关研究的案头回顾,反映出阻碍伦理消费过程的因素,从而对形成态度-行为差距负有责任,可以在管理决策过程中提供有益的启示,值得鼓励伦理消费行为。此外,关于道德消费的概念框架也指出了造成道德意向-行为差距的因素。研究发现:本研究从文献调查中引出道德消费的概念,并确定消费者对道德消费的理解程度。同样,该研究也提供了一个全面的画面,阻碍消费者道德消费的因素,同时提供了一些理论和分析应用。结论:产品的价格、质量、口味、品牌形象、便利性是消费者在购买过程中比较关注的问题,消费者对社会和环境的伦理关注并没有转化为消费行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Gap Between Attitudes and Behavior in Ethical Consumption: A Critical Discourse
Background: Although consumers are increasingly concerned with ethical factors when forming product opinions and making purchase decisions, recent studies have highlighted significant differences between consumers’ ethical consumption intentions and their actual buying behavior.Various dimensions concerning how consumers make purchase and consumption decisions and the driving forces behind them have been identified through this study.

Objectives: This paper aims to explore the factors leading the gap between attitudes and behavior of consumers in relation to ethical consumption.

Methods: The desk review carried out on various related studies reflects that the factors that obstruct the process of ethical consumption and thereby being responsible in forming attitude-behavior gap, which can be helpful in the course of management decision implications worth encouragement of ethical consumption behavior. Moreover, conceptual framework that has been developed for ethical consumption also indicates the factors responsible for creating ethical intention-behavior gap.

Findings: This study derives concepts on ethical consumption from literature survey and identifies consumers’ understanding level on ethical consumption. Likewise, the study also provides a comprehensive picture of factors impeding ethical consumption among consumers while providing some theoretical and analytical applications.

Conclusions: Price, quality, taste, brand image of products and convenience are some of the considerable issues while buying, due to which consumers’ ethical concerns towards society and environment are not transformed into their consumption behavior.
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