V. Venkatesh, John A. Aloysius, Hartmut Hoehle, Scot Burton
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Design and Evaluation of Auto-ID Enabled Shopping Assistance Artifacts in Customers’ Mobile Phones: Two Retail Store Laboratory Experiments
There has been widespread use of auto-ID technologies. With the increasing diffusion of smartphones, the potential to serve content to shoppers using auto-ID technologies is starting to receive int...