概念化影响消费者购买手机的因素

U. Eze, Chai Har Lee
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引用次数: 2

摘要

从20世纪50年代开始,移动电话有很长的历史,1983年开始有手持设备。尽管历史悠久,但关注消费者对手机行为的研究并不多,尤其是在马来西亚。消费者对电信设备购买意愿的研究主要在国外进行。本文主要研究品牌形象、产品知识、产品质量、品牌忠诚度和产品价格对消费者购买意愿的影响。本文的目的是概念化的因素,可能会影响购买手机的意向。该框架将以消费者行为理论以及技术接受相关思想为基础。我们希望这个框架能够对研究和实践有所帮助,为具体的构造开发和验证提供额外的见解,并提供一些管理指导,说明什么对消费者重要,什么决定他们选择和购买特定的移动设备。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Conceptualizing factors that influence consumers' mobile phone purchase
Mobile phones have a long history beginning in 1950s, with hand-held devices since 1983. Despites this long history, there are not many studies focusing on consumers' behavior towards mobile phones, particularly in Malaysia. Research on consumers' purchase intention in telecommunication devices is mainly conducted overseas. This paper focuses on the effects of brand image, product knowledge, product quality, brand loyalty, and product price on consumers' purchase intention. The aim of this paper is to conceptualize the factors that could influence the intention to purchase a mobile phone. The framework will be underpinned on consumer behavior theories as well as technology acceptance related ideas. We are hopeful that this framework would be useful to research and practice in providing added insights into specific construct development and validation, and in providing some managerial guidance on what matters to consumers and what informs their decision to select and buy a particular mobile device, respectively.
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