{"title":"概念化影响消费者购买手机的因素","authors":"U. Eze, Chai Har Lee","doi":"10.1109/ICIMTR.2012.6236376","DOIUrl":null,"url":null,"abstract":"Mobile phones have a long history beginning in 1950s, with hand-held devices since 1983. Despites this long history, there are not many studies focusing on consumers' behavior towards mobile phones, particularly in Malaysia. Research on consumers' purchase intention in telecommunication devices is mainly conducted overseas. This paper focuses on the effects of brand image, product knowledge, product quality, brand loyalty, and product price on consumers' purchase intention. The aim of this paper is to conceptualize the factors that could influence the intention to purchase a mobile phone. The framework will be underpinned on consumer behavior theories as well as technology acceptance related ideas. We are hopeful that this framework would be useful to research and practice in providing added insights into specific construct development and validation, and in providing some managerial guidance on what matters to consumers and what informs their decision to select and buy a particular mobile device, respectively.","PeriodicalId":117572,"journal":{"name":"2012 International Conference on Innovation Management and Technology Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Conceptualizing factors that influence consumers' mobile phone purchase\",\"authors\":\"U. Eze, Chai Har Lee\",\"doi\":\"10.1109/ICIMTR.2012.6236376\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Mobile phones have a long history beginning in 1950s, with hand-held devices since 1983. Despites this long history, there are not many studies focusing on consumers' behavior towards mobile phones, particularly in Malaysia. Research on consumers' purchase intention in telecommunication devices is mainly conducted overseas. This paper focuses on the effects of brand image, product knowledge, product quality, brand loyalty, and product price on consumers' purchase intention. The aim of this paper is to conceptualize the factors that could influence the intention to purchase a mobile phone. The framework will be underpinned on consumer behavior theories as well as technology acceptance related ideas. We are hopeful that this framework would be useful to research and practice in providing added insights into specific construct development and validation, and in providing some managerial guidance on what matters to consumers and what informs their decision to select and buy a particular mobile device, respectively.\",\"PeriodicalId\":117572,\"journal\":{\"name\":\"2012 International Conference on Innovation Management and Technology Research\",\"volume\":\"28 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-05-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 International Conference on Innovation Management and Technology Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICIMTR.2012.6236376\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 International Conference on Innovation Management and Technology Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICIMTR.2012.6236376","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Conceptualizing factors that influence consumers' mobile phone purchase
Mobile phones have a long history beginning in 1950s, with hand-held devices since 1983. Despites this long history, there are not many studies focusing on consumers' behavior towards mobile phones, particularly in Malaysia. Research on consumers' purchase intention in telecommunication devices is mainly conducted overseas. This paper focuses on the effects of brand image, product knowledge, product quality, brand loyalty, and product price on consumers' purchase intention. The aim of this paper is to conceptualize the factors that could influence the intention to purchase a mobile phone. The framework will be underpinned on consumer behavior theories as well as technology acceptance related ideas. We are hopeful that this framework would be useful to research and practice in providing added insights into specific construct development and validation, and in providing some managerial guidance on what matters to consumers and what informs their decision to select and buy a particular mobile device, respectively.