THE ANALYSIS OF THE LEXICAL AND STYLISTIC FEATURES OF THE ENGLISH SUBJECT GROUP WHICH DENOTES ADVERTISING OF THE AUSTRALIAN HOTEL INDUSTRY

The article examines the specifics of the lexical and stylistic features of the functioning of the English thematic group for the designation of advertisements in the Australian hotel industry. The influence of stylistic means and techniques to enhance the overall connotative load of the advertising text of the hotel industry is generalized. Despite the considerable number of linguistic works devoted to the study of various aspects of English texts of the advertising industry, it should be noted that the English thematic group denoting the Australian hotel industry has not yet been the subject of a special linguistic description. The advertising text of the Australian hotel industry is compiled taking into account the ways of dialogization, de-automation of the addressee's perception of the language and the formation of positive emotions. The article is based on the analysis of 90 advertising texts and slogans of the Australian hotel industry (2020-2023). In particular, the following lexical and stylistic means have been identified that are widely used in advertising texts of the Australian hotel industry: hyperbole, metonymy, synecdoche, metaphor, personification, epithet, comparison, synonyms, antithesis. In the advertising texts of the hotel industry, there is a wide range of vocabulary related to the hotel business, food, tableware, hotel rooms (deluxe, standard), excursions, Australian attractions, restaurants, hygiene products, and drinks.