Funding of Innovative Start-Ups in India

The article focuses on recent trends in funding start-ups in India. Start-up is a new venture in the form of organization which is designed for scalable business. They are created in the process of development of new products or processes. The base of the start-ups company is innovation where entrepreneur comes up with an innovative idea that can be commercialized and generate societal benefits. In the recent past, there has been increase in start-ups in India in different fields like retail selling, e-commerce, food delivery, consultant, medical care, delivery of grocery items, fitness etc. Being small in size and new in the business, they often find it difficult to organize funds for their functioning. The start-ups are now being funded by other young start-up companies. These start-ups belong to the different fields. This matrix type funding contributes to growth of new start-ups as well as of old start-ups. This is possible because companies with unique ideas/concepts are getting attention from venture capitalists. Venture capitalists have realized that consumers want more sophisticated product experiences and are willing to pay for them. With the help from venture capitalists, these start-ups are creating future of innovative products. This paper explores the recent funding trends in innovative Start-up company in India.