Analysis of Public Transportation Development Plan for Sustainable Transportation in Padang City

The many problems and impacts of transportation form the basis for the policy of developing a mass transit system in Padang City. The purpose of this research is to find out how people's preferences for public transportation are used as a reference for planning the development of public transportation towards sustainable transportation in the city of Padang. This research is quantitative research which is a type of associative quantitative research. The population in this study were residents of the city of Padang who carried out their daily activities in the city of Padang by using the Trans Padang. The collected data were then analyzed using multiple regression techniques. Based on the regression results, it is concluded that partially service quality has a significant effect on people's preferences for Trans Padang with a sig level of 0.00 <α = 0.05. Tariffs have a significant effect on people's preferences for Trans Padang with a sig level of 0.05 <α = 0.05. Overall the contribution of the dependent variable was 38.7%, with an F-count>F-table (30.261> 3.09). Thus, this study suggests that the government can improve service quality and provide affordable and stable rates for the community. Sustainable transportation development will be realized with a public transportationbased transportation system.