QUANTUM SEMIOTICS AND FEATURES OF ITS APPLICATION TO THE FORMATION OF OBJECTS OF DESIGN, ARCHITECTURE AND ART

The article considers the main approaches to defining the essence of the concept of quantum semiotics in the field of design, architecture, and art. The relevance of the study lies in the fact that quantum semiotics is gradually gaining ground in the modern world as a kind of response to evolutionary changes in the algorithms of human mental activity. This approach allows us to perceive information about the current reality and create its alternative version, in particular, in works of visual art. In this paper, quantum semiotics is considered as the ability of a person to perceive the world around him according to the quantum complementarity principle (augmented reality). The quantum-semiotic approach in the humanities makes it possible to trace the transformation of real cultural facts, events, phenomena, or objects into signs, to analyze their semantic content and ways of transformation into symbols. Similar processes of object symbolization occur due to the number of images laid down by the author, perceived from different angles of view, and can carry different meanings that complement each other. The study and analysis of several examples of works of visual art suggest that the quantum-semiotic method of forming and perceiving the image of objects (works) can be considered an organic part of the highest scientific and theoretical approach, namely the synergetic one, which, among other things, makes it possible to choose key points of human knowledge of the world. Thanks to the ability of a human creator - a scientist or a practitioner - to go beyond the facts of cognition and use interdisciplinary methods in their work, in particular quantum-semiotic methods, viewers are allowed to perceive the multi-layered world around them, as well as imagine its multifaceted parallels in their minds. Thus, the studied facts form ideas and concepts, and in general create messages that can only be understood by the sender and a specific recipient, or by all of humanity. The paper emphasizes the need to introduce the concept of "quantum semiotics" into scientific circulation in the field of design, architecture, and art through the proposed quantum semiotic method; features and strategies for the development of quantum semiotics in design, architecture, and art, as well as its application in theory and practice, are considered.