社交媒体和网上预订对家庭用品购买决策的影响

Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019) Pub Date : 2020-03-16 DOI:10.2991/aebmr.k.200305.015

Darliana Hardjowikarto, Yono Maulana

{"title":"社交媒体和网上预订对家庭用品购买决策的影响","authors":"Darliana Hardjowikarto, Yono Maulana","doi":"10.2991/aebmr.k.200305.015","DOIUrl":null,"url":null,"abstract":"—Public Housing Credit is a government program through BANK BTN for people who are prioritized for those who do not yet have a residence. Cirebon is one area that has many housing development KPR projects. One of the KPR company PT. Karya Berkah Gemilang which is located in Cirebon Regency is competing to quickly get consumers through various breakthrough programs including utilizing social media promotion and online booking. Samples are taken as many as 100 people to consumers who have purchased KPR at PT. KBG with a purposive sampling method. Data collection was carried out by distributing online questionnaires using the Likert 5 Indicator scale. The analysis technique used is multiple linear regressions. The results of this study indicate that the Social Media Marketing and Online Booking Variable influence the decision to buy a subsidized KPR at PT. KBG.","PeriodicalId":166368,"journal":{"name":"Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of Social Media and Online Booking on Decision to Purchase Home Supplies\",\"authors\":\"Darliana Hardjowikarto, Yono Maulana\",\"doi\":\"10.2991/aebmr.k.200305.015\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"—Public Housing Credit is a government program through BANK BTN for people who are prioritized for those who do not yet have a residence. Cirebon is one area that has many housing development KPR projects. One of the KPR company PT. Karya Berkah Gemilang which is located in Cirebon Regency is competing to quickly get consumers through various breakthrough programs including utilizing social media promotion and online booking. Samples are taken as many as 100 people to consumers who have purchased KPR at PT. KBG with a purposive sampling method. Data collection was carried out by distributing online questionnaires using the Likert 5 Indicator scale. The analysis technique used is multiple linear regressions. The results of this study indicate that the Social Media Marketing and Online Booking Variable influence the decision to buy a subsidized KPR at PT. KBG.\",\"PeriodicalId\":166368,\"journal\":{\"name\":\"Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)\",\"volume\":\"39 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-03-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/aebmr.k.200305.015\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/aebmr.k.200305.015","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

-公共住房信贷是政府通过BTN银行为那些还没有住房的人提供的优先项目。炭是拥有许多住房开发KPR项目的地区之一。位于Cirebon Regency的KPR公司之一PT. Karya Berkah Gemilang正在竞争通过各种突破性计划迅速吸引消费者，包括利用社交媒体推广和在线预订。对在PT. KBG购买KPR的消费者进行了多达100人的有目的抽样。数据收集是通过使用李克特5指标量表分发在线问卷进行的。使用的分析技术是多元线性回归。本研究结果表明，社交媒体营销和在线预订变量影响了PT. KBG购买补贴KPR的决策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Influence of Social Media and Online Booking on Decision to Purchase Home Supplies

—Public Housing Credit is a government program through BANK BTN for people who are prioritized for those who do not yet have a residence. Cirebon is one area that has many housing development KPR projects. One of the KPR company PT. Karya Berkah Gemilang which is located in Cirebon Regency is competing to quickly get consumers through various breakthrough programs including utilizing social media promotion and online booking. Samples are taken as many as 100 people to consumers who have purchased KPR at PT. KBG with a purposive sampling method. Data collection was carried out by distributing online questionnaires using the Likert 5 Indicator scale. The analysis technique used is multiple linear regressions. The results of this study indicate that the Social Media Marketing and Online Booking Variable influence the decision to buy a subsidized KPR at PT. KBG.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)

自引率

0.00%

发文量