Research on commodity optimal pricing strategy with return time limit

The main research content of this paper is the optimal pricing strategy of the enterprise under the e-commerce environment, based on the analysis of factors affecting consumers' purchase and return behavior, with the goal of maximizing the profit of enterprise, this paper concluded the optimal price that consumers can accept. Then, we established the mathematical model based on the sellers' profits, by solving this model we acknowledged the optimal commodity return price and the initial inventory. Finally, proving the conclusion in this paper by numerical calculation carried out by Matlab software, and analyzing the influence of various factors on the results, and proposing corresponding suggestions.