INVESTIGATION OF ALTRUISTIC VALUE PERCEPTION OF TOURISTS THAT IMPACT ON THE PRO - ENVIRONMENT BEHAVIOR

Environmental protection and efficient use of environmental resources is made possible by the efforts of state or other institutions to show.But take it to individual and connect to the efforts of people living in the community is also important that they show an individual.Especially environmental protection service industry in the tourism sector, which is of particular importance.One the one hand while taking advantage of the holiday in nature green act must take care to protect the environment for other generations.Altruistic values (altruism) should have to exhibit the behavior of individuals to be effective in protecting the environment were examined in this study.Pro-environmental behavior was observed that the positive effects of altruistic values. As well as to active movement within environmental behavior and have exhibited their low trend in terms of research participants take part in any organizations support. More effort is spent on an individual basis.