移动商务技术采用

Mayanka Singh Chhonker, Deepak Verma, A. Kar, Purva Grover
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引用次数: 34

摘要

本研究的目的是巩固2008年至2017年移动商务(m-commerce)技术采用的研究状况。本研究不仅回顾了移动商务文献的演变,而且强调了作者的重要贡献以及他们在该领域发展中的富有成效的合作。设计/方法/方法应用Scopus数据库的检索标准,共获得184篇同行评议的关于移动商务应用的文章。在采用纳入和排除标准以达到本研究的目的后,86种期刊入选。本研究进一步讨论了移动商务文献中所探讨的各种移动商务应用的分散性。此外,本研究还确定并讨论了主导技术采用理论和最常用的关键词。研究结果表明,技术接受模型和技术接受与使用统一理论是被开发最多的技术采用理论。此外,文献中的主要构念是感知有用性、易用性社会影响/社会规范对行为意向的影响、态度意向的影响,其次是绩效期望、促进条件和努力期望对意向的影响。原创性/价值本研究通过详细的关联规则挖掘和社区分析,揭示了有用性、易用性、社会影响力和意向等构念之间的关联。该研究还确定了较少探索的结构,并指出可能的未来研究,以进一步验证和加强他们的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
m-commerce technology adoption
Purpose The purpose of this study is to consolidate the state of research in mobile commerce (m-commerce) technology adoption from 2008 to 2017. This study not only reviews the evolution of m-commerce literature but also highlights the significant contribution of authors and their productive collaborations in the development of this area. Design/methodology/approach A total of 184 peer-reviewed articles focusing on m-commerce adoption were obtained after applying search criteria on Scopus database. After using inclusion and exclusion criteria to achieve the objective of this study, 86 journals were shortlisted. The study further discusses the dispersion of various m-commerce applications being explored in m-commerce literature. In addition, dominating technology adoption theories and the most used keywords have also been identified and discussed in this study. Findings This study indicates that technology acceptance model and unified theory of acceptance and use of technology are the most exploited technology adoption theories. Moreover, the dominating constructs in literature are perceived usefulness, ease of use social influence/social norm on behavior intention, attitude intention followed by performance expectancy, facilitating condition and effort expectancy influence on intention. Originality/value This study presents a detailed association rule mining and community analysis to show the association among constructs such as usefulness, ease of ease, social influence and intention as dominant group in this area. The study also identifies lesser explored constructs and indicates possible future research to validate and strengthen their understanding further.
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