The current situation and development trend of China’s tourism e-commerce

ABSTRACT The use of Internet technology has become a new way of providing tourism services. It is also a new direction for the development of tourism in China. With the constant improvement of technology, management, brand and other elements, the development of China’s tourism e-commerce has gradually accelerated. Based on the analysis of the status quo of China’s tourism e-commerce, this paper concludes that the current scale of China’s tourism e-commerce transactions continues to expand, the rapid development of the site presents a pluralism, and mobile terminals have become the main form of advantages. At the same time, summarizing the problems existing in current tourism e-commerce is mainly manifested in: low security of tourism e-commerce; lack of personalized services for tourism e-commerce and lack of public understanding of tourism e-commerce. Finally, the future development trend of China’s tourism e-commerce is proposed, that is, e-commerce companies will develop in the direction of two polarizations. The cooperation mode of small and medium-sized tourism e-commerce companies will better guide consumers to create tourism products.