TRANSFORMATION OF THE COMPANY’S PERFORMANCE STRATEGY IN THE PRINCIPLES OF ECONOMIC GROWTH

The article examines the reasons for the historical desire of developing countries to adapt the domestic economic model to the best world economies and modern conditions for the existence of production, excluding the use of the experience acquired before. One of the limitations in the use of classical economic models is the ecological component of human existence. One of the limitations in the use of classical economic models is the ecological component of human existence. The limited amount of resources prompts to find new ways for economic growth at different levels – from the local level of enterprises to the level of industry conglomerates and state formations. The main reasons for the low interest of investors in industrial environmental projects are considered. As the dominant of the transformation of the national production development strategy, it is proposed to consider the adaptive transition of the economy from a linear to a circular model in conditions of environmental restrictions and a certain exhaustion of natural resources. The author analyzed the strategic program documents adopted and declared by Ukraine in the context of international cooperation, in order to form a difference in goals and highlight permanent economic and environmental problems. The selectivity of individual criteria for the components of sustainable development, which have different degrees of influence and interrelation on ecological production, is analyzed. It is noted that the tasks and indicators for which Ukraine cannot commit itself are often decisive for the implementation of a sustainable development policy and the transition to a circular model of the economy, which already at the initial stage leads to false initial conditions and a lag in development. This approach is consistent with the sustainable development strategy adopted in Ukraine. In this regard, general strategies for the development of the domestic economy are analyzed and options for areas of activity are proposed in which enterprises, taking into account global trends, will be able to catch up with the leaders and take leading positions in the shortest possible time.