{"title":"建筑与质量Сulture","authors":"A. S. Sardarov","doi":"10.2991/AHTI-19.2019.43","DOIUrl":null,"url":null,"abstract":"The dialogue between architecture and the society has always been of mutual importance. Today, in the age of globalization, and in the heyday of mass culture, this dialogue has its own peculiarities. Architecture as a kind of creative activity and architectural objects as a result of this activity has acquired characteristics of a commercial product which is evaluated mainly according to its consumer-oriented qualities. It has a great impact on the forms of architecture and the means of arrangement of the architectural environment. Keywords—globalization; consumer society; architectural environment; mass culture; aesthetic climate; time factor","PeriodicalId":320024,"journal":{"name":"Proceedings of the 2019 International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2019)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Architecture and Mass Сulture\",\"authors\":\"A. S. Sardarov\",\"doi\":\"10.2991/AHTI-19.2019.43\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The dialogue between architecture and the society has always been of mutual importance. Today, in the age of globalization, and in the heyday of mass culture, this dialogue has its own peculiarities. Architecture as a kind of creative activity and architectural objects as a result of this activity has acquired characteristics of a commercial product which is evaluated mainly according to its consumer-oriented qualities. It has a great impact on the forms of architecture and the means of arrangement of the architectural environment. Keywords—globalization; consumer society; architectural environment; mass culture; aesthetic climate; time factor\",\"PeriodicalId\":320024,\"journal\":{\"name\":\"Proceedings of the 2019 International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2019)\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2019 International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/AHTI-19.2019.43\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2019 International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/AHTI-19.2019.43","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The dialogue between architecture and the society has always been of mutual importance. Today, in the age of globalization, and in the heyday of mass culture, this dialogue has its own peculiarities. Architecture as a kind of creative activity and architectural objects as a result of this activity has acquired characteristics of a commercial product which is evaluated mainly according to its consumer-oriented qualities. It has a great impact on the forms of architecture and the means of arrangement of the architectural environment. Keywords—globalization; consumer society; architectural environment; mass culture; aesthetic climate; time factor